The Site Shed
The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more — all tailored to the trades.
Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether you're a plumber, builder, electrician, landscaper, or any hands-on business owner, you'll find ideas and experiences you can apply straight away.
If you're ready to work smarter, not harder, The Site Shed offers tools, ideas, and perspectives to help your business move forward.
Episodes
463 episodes
Don't Make These Naming Mistakes When Starting Your Business | Matt Jones | Ep. 463
Most tradies don’t realise how much their business name is holding them back.After working with hundreds of trade businesses, I can confidently say:The wrong name can slow your growth, confuse your customers, and make you harder to ...
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21:02
Team Retention Hacks: How To Hire (And Keep) Great Team Members in 2025 | ft. Chris Koch | Ep. 462
In this episode, host Matt Jones is joined once again by Chris Koch to deep dive into company culture, recruitment, and building high-performing teams in the trades. Drawing from his experience with BDR and a recent read of Simon Sinek’s “Start...
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56:28
Exiting Your Trade Business For High Multiples (Enterprise Value) | ft. Jeff Armstrong | Ep. 461
In this episode, host Matt Jones sits down with Jeff Armstrong from Cultivate Advisors—a seasoned entrepreneur and expert in helping business owners unlock the true value of their companies. Building on conversations from previous episodes abou...
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43:13
500 staff and 440 trucks on the road. Not Your Average Plumbing Company | ft. John Akhoian | Ep. 460
In this episode, host Matt Jones is joined by a familiar face—John, the CEO of Rooter Hero from Los Angeles. It’s been nearly six years since John last appeared on the show, and a lot has changed in that time. Together, Matt and John take a dee...
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37:03
The Perfect Exit: Knowing When To Sell | ft. Cameron Bishop | Ep. 459
In this episode, host Matt welcomes Cam Bishop from Raincatcher.com for the second part of the mini-series, "Selling Smart: How Trade-Based Businesses Can Build and Sell a Profitable Business." If you missed the first part, make sure to check i...
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42:15
5 Critical Mistakes That Can Ruin The Sale Of Your Business | ft. Cameron Bishop | Ep. 458
In this episode, host Matt Jones sits down with Cameron Bishop from Raincatcher for the first part of our mini-series, "Selling Smart: How Tradies Can Build and Sell a Profitable Business." With decades of experience in private equity and busin...
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47:21
The Single Most Important Daily Ritual For Business Success | ft. Mick Hawes | Ep. 457
In this episode, host Brandon welcomes special guest Mick from the Tool Shed podcast—who’s not only a fellow podcaster but also a seasoned builder’s coach with a whopping 35 years of experience in performance coaching. Fresh off a recent Tool S...
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Episode 457
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53:23
The Simple Framework Behind a Roofing Company’s 200K Month | Matt Jones | Ep. 456
This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems.If your business is stuck in subcontractor mode or struggling to scale because of inconsis...
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15:11
From Stuck to Scaling: The Simple Framework Behind a Roofing Company’s 200K Month | Matt Jones | Ep. 456
This week, Matt Jones shares a powerful case study of a roofing business that unlocked consistent $200K months using simple but effective systems.If your business is stuck in subcontractor mode or struggling to scale because of inconsis...
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15:11
Your Branding MIght Be The Problem... Not Your Marketing | ft. Crystal Williams | Ep. 455
In this conversation, Matt Jones and Crystal Williams delve into the multifaceted world of branding, emphasizing that branding extends far beyond just logos. They discuss the importance of building a brand identity that resonates with customers...
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Episode 455
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54:14
AI For Tradies in 2025: How To Streamline Quotes & Save Up On Costs | ft. Roland Ligtenberg | Ep. 454
In this episode, host Matt sits down with Roland, co-founder of Housecall Pro – a leading software solution for job management in the trades industry. Recorded after their chance connection at a trades event in Fiji, this conversation is a deep...
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46:52
Streamlining Workplace Safety: WHS Compliance Tradies and Contractors | ft. Glen Fitzgerald | Ep. 453
In this episode of The Site Shed, Matt Jones speaks with Glen Fitzgerald from Worx Safety about how tradies can tackle workplace safety compliance without drowning in paperwork. Glen shares how digital tools and automation can help simplify you...
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Episode 453
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29:22
Why Your Marketing Feels “Icky” (And How to Fix It!) | Rai Cornell
In this episode of The Site Shed Podcast, Matt Jones and Rai Cornell discuss the psychology behind marketing and why it can often feel uncomfortable or 'icky.' They explore the importance of authenticity, relationship building, and creating val...
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Episode 452
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33:39
Why You Should Never Rely on Ads for Sustainable Growth | ft. Rai Cornell
We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. J...
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24:51
The Psychology Behind Creating Content that Sells | ft. Rai Cornell | Ep. 450
We dive into the intricacies of modern marketing. In today's episode, titled "The Psychology of a Savvy Buyer: Appealing to Modern Informed Audiences," hosts Matt Jones and Rai explore the powerful connection between psychology and marketing. J...
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Episode 450
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43:24
From Dog Walks to Deal Talks: How Trust (and Pets) Helped Grow the Team | Ep. 449
Welcome to another episode of The Site Shed! In Episode 456, host Matt Jones sits down with James Hearn of Silver Peak Construction for a powerhouse discussion on scaling a trades business, mastering the sales process, and the surprising role t...
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Episode 449
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55:22
Are You Still Losing Jobs with Outdated Pricing? How Instant Quotes Are Crushing Sales I ft. Josh Koplin | Ep. 448
Join host Matt Jones as he sits down with Josh Coplin, co-founder of Eden, a startup focused on revolutionizing the HVAC industry with innovative tools like the Eden Instant Quote. In this episode, they delve into the evolving dynamics of sales...
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Episode 448
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50:34
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The Shocking Truth About Why Nearly Half of Your Leads Never Convert, And How to Fix it I ft. Erick Vargas | Ep. 447
In this episode, host Matt Jones sits down with Erick Vargas, entrepreneur and co-founder of Followup CRM, for a deep dive into the world of customer relationship management (CRM) in the construction and trade industries. Kicking off the first ...
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Episode 447
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36:20
12X Your Trade Business: Unleashing the Power of AI for Massive Growth | ft. Matt Jones | Ep. 446
Matt Jones kicks off by diving deep into the key lessons from the previous year and discussing the game-changing opportunities that lie ahead for trade businesses. Matt explores how the rise of accessible AI tools—like ChatGPT—has revolutionize...
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Episode 446
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16:05
Understanding AI's Revolution in the Trades And Its Workforce Impact | ft. Brandon White | Ep.445
Matt is joined by Brandon White for an engaging discussion on the evolving landscape of AI and its profound impact on modern-day businesses. In this episode, explore the history and expansive future of AI, from its beginnings in the late 20th c...
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38:04
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How Digital Operations Teams Boost Efficiency | ft. Brandon White | Ep. 444
We kick off a fascinating two-part conversation with Brandon White on the theme of constructing a digital operations team from scratch. Join hosts Matt Jones and Brandon as they explore what's behind the concept of digital operations, particula...
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Episode 444
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48:49
Discover the Unfair Marketing Advantage for Trade Businesses | ft. Matt Jones | Ep. 443
In today's episode, we're diving into the transformative realm of AEO, or Answer Engine Optimization, a significant evolution in marketing for trade businesses. We'll explore what AEO is, why it's becoming crucial for trade-based businesses, an...
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Episode 443
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32:28
From Followers to Customers: Transforming Social Media Engagement into Business Growth | ft. Mike Andes | Ep.442
We're diving into the dynamic world of social media and its role in growing your business. Join our host, Matt, and special guest, Mike Andes, as they explore strategies for leveraging social platforms effectively. You'll learn how to create en...
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Episode 442
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28:30
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Shocking Truth About Franchising and Licensing That Every Entrepreneur Must Know | ft. Mike Andes | Ep.441
In today's episode, we dive into the intricacies of performance pay and strategic business growth with our insightful guest, Mike, from Washington State. Renowned for founding Augusta Lawn Care, a franchise successfully expanded across the US, ...
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Episode 441
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55:37
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Want Higher Earnings? Discover Scott Irwin’s Blueprint to Crush It | ft. Scotty Irwin | Ep.440
Today we're diving again into an eye-opening conversation with our special guest, Scott Irwin from Network Plumbing. After surviving a recent cyclone up north, Matt and Scotty discuss the relevant challenges and opportunities in the plumbing bu...
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Episode 440
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44:24
