The Site Shed
The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more — all tailored to the trades.
Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether you're a plumber, builder, electrician, landscaper, or any hands-on business owner, you'll find ideas and experiences you can apply straight away.
If you're ready to work smarter, not harder, The Site Shed offers tools, ideas, and perspectives to help your business move forward.
The Site Shed
Built to Profit: Budgeting & Revenue Mindset for the Trades | ft. Jason Noel | Ep. 469
With years of experience helping businesses in the trades sector, Jason shares how CEO Warrior guides business owners, from technicians just starting out, to established pros, through the often-daunting world of financial clarity and pricing. Matt and Jason unpack practical strategies for setting realistic budgets, analyzing your P&L, overcoming marketing and conversion obstacles, and planning for growth without losing your footing.
⏱️ Timestamps:
00:00 CEO Warrior's 10-Year Milestone
06:05 Profitability Mindset in Business
08:56 Budget as Road Map Strategy
12:10 Breaking Down Big Goals
13:00 Improving Conversion Without More Ads
17:05 "Engagement Beyond the Initial Service"
20:37 Chart of Accounts: Four Key Buckets
25:00 "P&L and Balance Sheet Setup"
28:28 Accounting for Loan Payments Insight
29:30 "Profit First Methodology Insights"
32:18 "Annual Budget Tracking Process"
38:28 Seasonal HVAC and Service Strategy
39:59 Seasonal HVAC Offer Strategies
42:19 Overlooked Opportunities in Business Growth
45:33 Open CEO Warrior Event Invitation
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