The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.
You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.
Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.
If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.
The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
Don't Make These Naming Mistakes When Starting Your Business | Matt Jones | Ep. 463
Most tradies don’t realise how much their business name is holding them back.
After working with hundreds of trade businesses, I can confidently say:
The wrong name can slow your growth, confuse your customers, and make you harder to find online.
In Episode 463 of The Site Shed, I’ll show you the biggest naming mistakes tradies make and how to fix them.
⏱️Timestamps:
00:00 "Business Naming: A Global Guide"
04:08 Searchable Business Naming Tips
10:17 Secure Local Domain Names
11:28 Avoid Clichés in Business Naming
15:14 Check Business Name Availability
21:01 "Register and Launch Resources"
21:52 "Trady Wiki Pod Info"
🔧 Avoid these mistakes:
❌ Using generic or forgettable names
❌ Choosing a name that’s hard to spell or pronounce
❌ Ignoring SEO and visibility when naming
❌ Making it all about you, not your customers
✅ Learn what makes a name memorable, search-friendly, and scalable
✅ Hear real-world examples from tradie businesses who got it right
If you’re just starting out or thinking about rebranding, don’t skip this.
Want a checklist to ensure you don't miss any of these crucial steps? Head to https://tradie.wiki/pod to join our FREE community to access 40+ guides and checklists to help you grow your business.
Your Next Step:
Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.
👉 Join free and grab your next growth tool here: https://tradie.wiki/pod
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