The Site Shed
The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more — all tailored to the trades.
Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether you're a plumber, builder, electrician, landscaper, or any hands-on business owner, you'll find ideas and experiences you can apply straight away.
If you're ready to work smarter, not harder, The Site Shed offers tools, ideas, and perspectives to help your business move forward.
The Site Shed
Don't Make These Naming Mistakes When Starting Your Business | Matt Jones | Ep. 463
Most tradies don’t realise how much their business name is holding them back.
After working with hundreds of trade businesses, I can confidently say:
The wrong name can slow your growth, confuse your customers, and make you harder to find online.
In Episode 463 of The Site Shed, I’ll show you the biggest naming mistakes tradies make and how to fix them.
⏱️Timestamps:
00:00 "Business Naming: A Global Guide"
04:08 Searchable Business Naming Tips
10:17 Secure Local Domain Names
11:28 Avoid Clichés in Business Naming
15:14 Check Business Name Availability
21:01 "Register and Launch Resources"
21:52 "Trady Wiki Pod Info"
🔧 Avoid these mistakes:
❌ Using generic or forgettable names
❌ Choosing a name that’s hard to spell or pronounce
❌ Ignoring SEO and visibility when naming
❌ Making it all about you, not your customers
✅ Learn what makes a name memorable, search-friendly, and scalable
✅ Hear real-world examples from tradie businesses who got it right
If you’re just starting out or thinking about rebranding, don’t skip this.
Want a checklist to ensure you don't miss any of these crucial steps? Head to https://tradie.wiki/pod to join our FREE community to access 40+ guides and checklists to help you grow your business.
Don't let your business fall behind—explore the power of AI with Tradie Hub. Visit tradiehub.net to see the innovative AI tools crafted just for tradies. Discover how you can stay ahead and transform your business with cutting-edge technology!
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