The Site Shed
The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more — all tailored to the trades.
Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether you're a plumber, builder, electrician, landscaper, or any hands-on business owner, you'll find ideas and experiences you can apply straight away.
If you're ready to work smarter, not harder, The Site Shed offers tools, ideas, and perspectives to help your business move forward.
The Site Shed
Why Your Marketing Feels “Icky” (And How to Fix It!) | Rai Cornell
In this episode of The Site Shed Podcast, Matt Jones and Rai Cornell discuss the psychology behind marketing and why it can often feel uncomfortable or 'icky.' They explore the importance of authenticity, relationship building, and creating valuable content that resonates with audiences. The conversation delves into overcoming fears of content creation, the role of marketing beyond traditional ads, and introduces the 'Four M's' framework for effective marketing. The episode concludes with key takeaways for listeners to implement in their own marketing strategies.
You can watch it on 🎥 YouTube: https://youtu.be/9Nro-yhQTxg
Timestamp:
00:00 - Introduction to the episode and guest Rai Cornell
02:30 - The disconnect between sales and marketing
04:00 - Why "I hate marketing" is a red flag
08:00 - Why content doesn't have to include YOU on camera
11:30 - How to create content without stress or perfection
14:00 - Feel-Good Marketing: The 4 M's Framework
21:00 - Real-world examples of creative mechanisms
26:00 - How to build trust through relevance and consistency
30:00 - Final thoughts and resources
📚 Resources:
- Guest website: https://www.cornellcontentmarketing.com/demandgenkit
- ELITE Method Framework: https://drive.google.com/file/d/1Jjer_vwYii-nAGkAgy78mwof52PDpLns/view?usp=sharing
📓 Read our blog on this podcast here: https://tradie.wiki/452-Why-Your-Marketing-Feels-Icky
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