The Site Shed
The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more — all tailored to the trades.
Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether you're a plumber, builder, electrician, landscaper, or any hands-on business owner, you'll find ideas and experiences you can apply straight away.
If you're ready to work smarter, not harder, The Site Shed offers tools, ideas, and perspectives to help your business move forward.
The Site Shed
How Digital Operations Teams Boost Efficiency | ft. Brandon White | Ep. 444
We kick off a fascinating two-part conversation with Brandon White on the theme of constructing a digital operations team from scratch. Join hosts Matt Jones and Brandon as they explore what's behind the concept of digital operations, particularly for trade-based businesses like plumbers, electricians, and builders. Discover why having a digital operations team is crucial in today's rapidly evolving marketplace, especially following the challenges and lessons learned from the COVID-19 pandemic. In this episode, we hone in on the importance of documenting workflows and processes, engaging with the role of AI and machine learning, and how these elements can transform business operations into a well-oiled machine. Prepare to gain insights that will help you streamline your business processes, drive efficiency, and ultimately, impact your bottom line. Stay tuned for a captivating journey into the digital transformation of operations!
00:00 Digital Operations & AI Evolution
04:54 Early Web Customization and Tech Ventures
07:49 "COVID's Impact on Trade Businesses"
11:26 Third Grade Lesson on Clarity
15:35 Streamlining Client Onboarding Workflows
19:44 Collaborative Strategy Building
22:50 Balancing Automation with Human Touch
25:57 Balancing Automation and Customer Satisfaction
27:54 Integrating Business Systems for Automation
32:11 Streamlining Business Processes
35:41 Incorporating Feedback for Workflow Optimization
39:12 Understanding Business Metrics for Success
43:24 Data-Driven Marketing Strategy Shift
44:21 Operational Strategy for Success
Connect with Brandon here:
Website: https://www.3rdbrain.co/
IG: https://www.instagram.com/brandoncwhite/
LinkedIn: https://www.linkedin.com/in/brandonwhite/
X: https://twitter.com/BrandonCWhite
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