The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.
You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.
Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.
If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.
The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
How Digital Operations Teams Boost Efficiency | ft. Brandon White | Ep. 444
We kick off a fascinating two-part conversation with Brandon White on the theme of constructing a digital operations team from scratch. Join hosts Matt Jones and Brandon as they explore what's behind the concept of digital operations, particularly for trade-based businesses like plumbers, electricians, and builders. Discover why having a digital operations team is crucial in today's rapidly evolving marketplace, especially following the challenges and lessons learned from the COVID-19 pandemic. In this episode, we hone in on the importance of documenting workflows and processes, engaging with the role of AI and machine learning, and how these elements can transform business operations into a well-oiled machine. Prepare to gain insights that will help you streamline your business processes, drive efficiency, and ultimately, impact your bottom line. Stay tuned for a captivating journey into the digital transformation of operations!
00:00 Digital Operations & AI Evolution
04:54 Early Web Customization and Tech Ventures
07:49 "COVID's Impact on Trade Businesses"
11:26 Third Grade Lesson on Clarity
15:35 Streamlining Client Onboarding Workflows
19:44 Collaborative Strategy Building
22:50 Balancing Automation with Human Touch
25:57 Balancing Automation and Customer Satisfaction
27:54 Integrating Business Systems for Automation
32:11 Streamlining Business Processes
35:41 Incorporating Feedback for Workflow Optimization
39:12 Understanding Business Metrics for Success
43:24 Data-Driven Marketing Strategy Shift
44:21 Operational Strategy for Success
Connect with Brandon here:
Website: https://www.3rdbrain.co/
IG: https://www.instagram.com/brandoncwhite/
LinkedIn: https://www.linkedin.com/in/brandonwhite/
X: https://twitter.com/BrandonCWhite
Your Next Step:
Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.
👉 Join free and grab your next growth tool here: https://tradie.wiki/pod
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- LinkedIn: Matt Jones
- Website: thesiteshed.com
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