The Site Shed
The Site Shed is a tradie podcast designed to assist and educate trade based business owners around the globe with business related topics and current affairs.
The podcast is targeted to tradespeople and contractors like plumbers, builders, electricians, tilers, roofers, locksmiths, landscape gardeners & horticulturalists, printers, chefs, hairdressers, however it is a small business podcast so it also suits anyone that is in business.
Facilitated by former plumber Matt Jones, this podcast addresses topics related to the trades, such as; apprenticeships, technology, business tools, web, digital, cloud, content creation, SEO, marketing, as well as regular guest appearances from co-host specialists, successful case studies, good and bad experiences and lot's of do's and don't that have been learned through the school of hard knocks.
Matt's unique approach to communicating relevant topics is both refreshing and enjoyable. His experience as a plumber of 12 years, combined with his knowledge of the digital and business space as the owner of Tradie Web Guys, a company that helps tradespeople and contractors grow their online presence, you're sure to transform your earbuds, into a university.
The Site Shed
From SEO to AEO: Revolutionizing Search Strategies for Trade Pros | ft. Matt Jones | Ep. 443
In today's episode, we're diving into the transformative realm of AEO, or Answer Engine Optimization, a significant evolution in marketing for trade businesses. We'll explore what AEO is, why it's becoming crucial for trade-based businesses, and how it diverges from traditional SEO practices. Join us as we discuss strategies for implementing AEO in your marketing approach, and forecast how it will shape the future of search engine dynamics. From understanding user intent to leveraging AI for enhancing customer interactions, this episode is packed with insights for anyone looking to stay ahead in the digital marketing landscape. So, tune in and learn how to make AEO work for you and your business!
Watch the video version of this podcast at https://youtu.be/rox2mAHv1QQ
00:00 Boosting Trade Business with AEO Strategies
03:47 Voice Search Revolution in SEO
08:27 "Embracing Local SEO Evolution"
10:23 Understanding User Intent in Queries
13:47 Focus on Creating Useful Content
17:24 Embracing AI and Augmented Reality
21:22 "Streamlining Business Operations"
24:55 AI-Driven Customer Engagement
28:25 SEO & Marketing Strategy Session
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