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The Site Shed
The Site Shed is a tradie podcast designed to assist and educate trade based business owners around the globe with business related topics and current affairs.
The podcast is targeted to tradespeople and contractors like plumbers, builders, electricians, tilers, roofers, locksmiths, landscape gardeners & horticulturalists, printers, chefs, hairdressers, however it is a small business podcast so it also suits anyone that is in business.
Facilitated by former plumber Matt Jones, this podcast addresses topics related to the trades, such as; apprenticeships, technology, business tools, web, digital, cloud, content creation, SEO, marketing, as well as regular guest appearances from co-host specialists, successful case studies, good and bad experiences and lot's of do's and don't that have been learned through the school of hard knocks.
Matt's unique approach to communicating relevant topics is both refreshing and enjoyable. His experience as a plumber of 12 years, combined with his knowledge of the digital and business space as the owner of Tradie Web Guys, a company that helps tradespeople and contractors grow their online presence, you're sure to transform your earbuds, into a university.
The Site Shed
From Followers to Customers: Transforming Social Media Engagement into Business Growth | ft. Mike Andes | Ep.442
We're diving into the dynamic world of social media and its role in growing your business. Join our host, Matt, and special guest, Mike Andes, as they explore strategies for leveraging social platforms effectively. You'll learn how to create engaging and localized content, the importance of conversion rate optimization, and how to differentiate between social media posting and advertising. Whether you're a small business owner looking to enhance your online presence or an entrepreneur aiming to build a personal brand, this episode is packed with insights to help you succeed in the digital landscape. Tune in to discover how you can turn social media into a powerful tool for business growth.
Watch the video version of this podcast at https://youtu.be/_FJT6qlLiLg
00:00 Position as experts, create content, engage customers.
06:45 Shift to personalized branding offers marketing opportunities.
08:10 Focus on website conversion to boost performance.
13:52 Businesses struggle with transitioning to marketing models.
17:06 Organic posting differs from social media advertising.
18:28 Community groups as modern word-of-mouth marketing.
22:10 Post thrice weekly; prioritize engaging local content.
24:46 Check show notes for Mike's links.
Resources:
- FB: https://www.facebook.com/themikeandes/
- IG: https://www.instagram.com/themikeandes/?hl=en
- LinkedIn: https://www.linkedin.com/in/mikeandes
- Website: https://www.mikeandes.com/
👀 Check This Out:
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📲 Stay Connected:
- Facebook: The Site Shed
- Instagram: @thesiteshed
- LinkedIn: The Site Shed
- Website: thesiteshed.com
- Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed
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