The Site Shed
The Site Shed is a tradie podcast designed to assist and educate trade based business owners around the globe with business related topics and current affairs.
The podcast is targeted to tradespeople and contractors like plumbers, builders, electricians, tilers, roofers, locksmiths, landscape gardeners & horticulturalists, printers, chefs, hairdressers, however it is a small business podcast so it also suits anyone that is in business.
Facilitated by former plumber Matt Jones, this podcast addresses topics related to the trades, such as; apprenticeships, technology, business tools, web, digital, cloud, content creation, SEO, marketing, as well as regular guest appearances from co-host specialists, successful case studies, good and bad experiences and lot's of do's and don't that have been learned through the school of hard knocks.
Matt's unique approach to communicating relevant topics is both refreshing and enjoyable. His experience as a plumber of 12 years, combined with his knowledge of the digital and business space as the owner of Tradie Web Guys, a company that helps tradespeople and contractors grow their online presence, you're sure to transform your earbuds, into a university.
The Site Shed
From Tradie to Leader: The Mindset Shift That Changes Everything | ft. Keith Mercurio | Ep.438
In this episode of The Site Shed podcast, host Matt is joined by Keith Mercurio, exploring themes of growth, leadership, and personal development. Keith shares his journey from being a college dropout to becoming a plumber, and eventually transforming into a leadership coach and motivational speaker. He discusses his work with ServiceTitan and his passion for ethical influence, aiming to honor and serve people without resorting to manipulation. Together, Matt and Keith examine how pivotal moments, personal reflections, and the quest for constant improvement shape leaders and businesses alike. They also touch upon the upcoming event in Sydney, Australia, where Keith will be speaking, offering a glimpse into what attendees can expect. Tune in as we navigate the dynamic world of leadership and uncover the keys to unlocking our highest potential.
Watch the video version of this podcast at https://youtu.be/ZQ4tVBkGTyQ
00:00 Disappointed with Surfers Paradise?
08:55 "Journey in Trade Training Leadership"
12:48 "Influential Mentor's Lasting Impact"
19:39 Embracing Ethical Business Paradigm Shift
23:39 Sport Stars' Identity Crisis
31:38 Hypocrisy in Leadership
34:31 "Questioning Growth and Improvement"
38:23 1% Improvement Mindset
46:23 Honored by Vulnerability and Growth
50:03 "When Does Personal Growth Begin?"
58:06 Bridging Personal Growth and Business
01:01:52 Embracing Mistakes as a Leader
01:09:17 Understanding Emotional Triggers
01:13:43 Insecurity and Audience Perception
01:17:01 "Lord of Titans: Sydney 2025"
Resources:
- Website: https://ethicalinfluenceglobal.com/
- FB: https://web.facebook.com/@kmercurio1
- IG: https://www.instagram.com/keith_mercurio
- LinkedIn: https://www.linkedin.com/in/keith-mercurio
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📢 World of Titans – Sydney, April 3-4 📢
Learn from top trade business experts how to grow, scale, and exit successfully. VIPs get an exclusive HQ tour and a Sydney Harbour cruise.
Register now at https://www.thesiteshed.com!
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📲 Stay Connected:
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- Instagram: @thesiteshed
- LinkedIn: The Site Shed
- Website: thesiteshed.com
- Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed
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