The Site Shed
The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more — all tailored to the trades.
Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether you're a plumber, builder, electrician, landscaper, or any hands-on business owner, you'll find ideas and experiences you can apply straight away.
If you're ready to work smarter, not harder, The Site Shed offers tools, ideas, and perspectives to help your business move forward.
The Site Shed
From Tradie to Leader: The Mindset Shift That Changes Everything | ft. Keith Mercurio | Ep.438
In this episode of The Site Shed podcast, host Matt is joined by Keith Mercurio, exploring themes of growth, leadership, and personal development. Keith shares his journey from being a college dropout to becoming a plumber, and eventually transforming into a leadership coach and motivational speaker. He discusses his work with ServiceTitan and his passion for ethical influence, aiming to honor and serve people without resorting to manipulation. Together, Matt and Keith examine how pivotal moments, personal reflections, and the quest for constant improvement shape leaders and businesses alike. They also touch upon the upcoming event in Sydney, Australia, where Keith will be speaking, offering a glimpse into what attendees can expect. Tune in as we navigate the dynamic world of leadership and uncover the keys to unlocking our highest potential.
Watch the video version of this podcast at https://youtu.be/ZQ4tVBkGTyQ
00:00 Disappointed with Surfers Paradise?
08:55 "Journey in Trade Training Leadership"
12:48 "Influential Mentor's Lasting Impact"
19:39 Embracing Ethical Business Paradigm Shift
23:39 Sport Stars' Identity Crisis
31:38 Hypocrisy in Leadership
34:31 "Questioning Growth and Improvement"
38:23 1% Improvement Mindset
46:23 Honored by Vulnerability and Growth
50:03 "When Does Personal Growth Begin?"
58:06 Bridging Personal Growth and Business
01:01:52 Embracing Mistakes as a Leader
01:09:17 Understanding Emotional Triggers
01:13:43 Insecurity and Audience Perception
01:17:01 "Lord of Titans: Sydney 2025"
Resources:
- Website: https://ethicalinfluenceglobal.com/
- FB: https://web.facebook.com/@kmercurio1
- IG: https://www.instagram.com/keith_mercurio
- LinkedIn: https://www.linkedin.com/in/keith-mercurio
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