The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
The Site Shed is a global podcast for tradies and contractors who want clearer systems, stronger strategy, and steadier business growth. Each episode is designed to educate and inform around the topics that matter most in running and scaling a modern trade business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast dives into real-world conversations on marketing, operations, apprenticeships, technology, hiring, leadership, finance, and more, all tailored to the trades and construction industry.
You’ll hear practical insights, honest lessons, and expert perspectives from across the globe.
Whether you work as a tradie, contractor, builder, electrician, landscaper, or run any service-based business, you’ll find ideas and experiences you can put into action straight away.
If you're ready to work smarter, not harder, The Site Shed gives you the tools, frameworks, and viewpoints to help your business move forward with confidence.
The Site Shed | Systems, Strategy and Growth for Tradies and Contractors
Creating a Company Sales Culture | ft. Joe Crisara | Ep.431
🚀 Want to grow your trade business but struggle with sales? Learn the secrets to building a strong sales culture, improving your marketing, and creating client loyalty programs that keep customers coming back!
Watch the video version of this podcast at https://youtu.be/wyLzaMiRrfQ
Discussion Points:
00:00 Resources, training available; sales culture, client loyalty.
05:32 Genuine values are crucial, not clichéd phrases.
07:40 Marketing highlights brand interaction and community benefits.
11:04 Leadership: Marketing, sales lead; operations execute.
14:58 Technical skills don't include business acumen.
19:05 Explain user benefits; emphasize people-centric storytelling.
21:44 Most lack solid sales processes in businesses.
23:51 Assumptions limit opportunities; offer choices instead.
27:42 Emphasise roles aligning with personal strengths.
32:40 Ensure standardized work and communication training company-wide.
35:48 Companies hesitate firing untrained employees due to guilt.
36:56 Lack of training causes unproductive employees.
40:28 Mandatory training is essential; compliance over consensus.
44:57 Schedule, train, record, and archive for convenience.
47:07 Implement feedback and questions; check show notes.
Resources:
- Get a copy of Joe’s best selling book at https://book.servicemvp.com
- Visit Service MVP website at: www.servicemvp.com
- Get in touch with Joe at joe@servicemvp.com
Your Next Step:
Join Tradie Academy, our free community packed with templates, checklists, and resources shared by podcast guests, coaches, and successful tradies.
👉 Join free and grab your next growth tool here: https://tradie.wiki/pod
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- Website: thesiteshed.com
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