The Site Shed
The Site Shed is a tradie podcast designed to assist and educate trade based business owners around the globe with business related topics and current affairs.
The podcast is targeted to tradespeople and contractors like plumbers, builders, electricians, tilers, roofers, locksmiths, landscape gardeners & horticulturalists, printers, chefs, hairdressers, however it is a small business podcast so it also suits anyone that is in business.
Facilitated by former plumber Matt Jones, this podcast addresses topics related to the trades, such as; apprenticeships, technology, business tools, web, digital, cloud, content creation, SEO, marketing, as well as regular guest appearances from co-host specialists, successful case studies, good and bad experiences and lot's of do's and don't that have been learned through the school of hard knocks.
Matt's unique approach to communicating relevant topics is both refreshing and enjoyable. His experience as a plumber of 12 years, combined with his knowledge of the digital and business space as the owner of Tradie Web Guys, a company that helps tradespeople and contractors grow their online presence, you're sure to transform your earbuds, into a university.
The Site Shed
Creating a Company Sales Culture | ft. Joe Crisara | Ep.431
đ Want to grow your trade business but struggle with sales? Learn the secrets to building a strong sales culture, improving your marketing, and creating client loyalty programs that keep customers coming back!
Watch the video version of this podcast at https://youtu.be/wyLzaMiRrfQ
Discussion Points:
00:00 Resources, training available; sales culture, client loyalty.
05:32 Genuine values are crucial, not clichĂŠd phrases.
07:40 Marketing highlights brand interaction and community benefits.
11:04 Leadership: Marketing, sales lead; operations execute.
14:58 Technical skills don't include business acumen.
19:05 Explain user benefits; emphasize people-centric storytelling.
21:44 Most lack solid sales processes in businesses.
23:51 Assumptions limit opportunities; offer choices instead.
27:42 Emphasise roles aligning with personal strengths.
32:40 Ensure standardized work and communication training company-wide.
35:48 Companies hesitate firing untrained employees due to guilt.
36:56 Lack of training causes unproductive employees.
40:28 Mandatory training is essential; compliance over consensus.
44:57 Schedule, train, record, and archive for convenience.
47:07 Implement feedback and questions; check show notes.
Resources:
- Get a copy of Joeâs best selling book at https://book.servicemvp.com
- Visit Service MVP website at: www.servicemvp.com
- Get in touch with Joe at joe@servicemvp.com
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đ˛ Stay Connected:
- Facebook: The Site Shed
- Instagram: @thesiteshed
- LinkedIn: The Site Shed
- Website: thesiteshed.com
- Join a global community of 6000+ trade professionals https://www.facebook.com/groups/TheSiteShed
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