The Site Shed
The Site Shed is a tradie podcast designed to assist and educate trade based business owners around the globe with business related topics and current affairs.
The podcast is targeted to tradespeople and contractors like plumbers, builders, electricians, tilers, roofers, locksmiths, landscape gardeners & horticulturalists, printers, chefs, hairdressers, however it is a small business podcast so it also suits anyone that is in business.
Facilitated by former plumber Matt Jones, this podcast addresses topics related to the trades, such as; apprenticeships, technology, business tools, web, digital, cloud, content creation, SEO, marketing, as well as regular guest appearances from co-host specialists, successful case studies, good and bad experiences and lot's of do's and don't that have been learned through the school of hard knocks.
Matt's unique approach to communicating relevant topics is both refreshing and enjoyable. His experience as a plumber of 12 years, combined with his knowledge of the digital and business space as the owner of Tradie Web Guys, a company that helps tradespeople and contractors grow their online presence, you're sure to transform your earbuds, into a university.
The Site Shed
Designing a Client Loyalty Program | ft. Joe Crisara | Ep.430
Are you ready to grow your trade business with strategies that truly work? đ
In this episode of the Site Shed Podcast, we break down how to design effective client loyalty programs and build a thriving sales culture for your trade business. Discover how to turn recurring revenue ideas into action and keep your customers coming back for more. Whether youâre a plumber, electrician, or HVAC professional, these tips will revolutionise your approach to customer retention strategies. Donât miss out on these game-changing insights!
Watch the video version of this podcast at https://youtu.be/YxazrLwA_vw
Discussion Points:
00:00 Teaching blue-collar pros to communicate value
04:16 Challenges with client loyalty programs
06:48 Benefits for recurring service businesses
11:07 Maintenance as a continuous need
15:43 Front-of-line service for homeowners
16:49 VIP service perks and priority scheduling
22:37 Cooler months ideal for maintenance focus
25:14 Flexible solutions beyond ultimatums
29:28 Warranties significantly boost revenue
33:01 Highlighting 5-year warranty benefits
35:35 Financing equipment with long-term deals
39:31 Service agreements enhance customer care
40:47 VIP clients receive exceptional treatment
46:49 Maintenance covers occasional repairs
49:14 Prevent price shopping with agreements
51:09 Fast quotes with tiered options
54:11 Competitive pricing in renovations
Resources:
Get a copy of Joeâs best selling book at https://book.servicemvp.com
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đ˛ Stay Connected:
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- Website: thesiteshed.com
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