The Site Shed
The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more â all tailored to the trades.
Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether you're a plumber, builder, electrician, landscaper, or any hands-on business owner, you'll find ideas and experiences you can apply straight away.
If you're ready to work smarter, not harder, The Site Shed offers tools, ideas, and perspectives to help your business move forward.
The Site Shed
Designing a Client Loyalty Program | ft. Joe Crisara | Ep.430
Are you ready to grow your trade business with strategies that truly work? đ
In this episode of the Site Shed Podcast, we break down how to design effective client loyalty programs and build a thriving sales culture for your trade business. Discover how to turn recurring revenue ideas into action and keep your customers coming back for more. Whether youâre a plumber, electrician, or HVAC professional, these tips will revolutionise your approach to customer retention strategies. Donât miss out on these game-changing insights!
Watch the video version of this podcast at https://youtu.be/YxazrLwA_vw
Discussion Points:
00:00 Teaching blue-collar pros to communicate value
04:16 Challenges with client loyalty programs
06:48 Benefits for recurring service businesses
11:07 Maintenance as a continuous need
15:43 Front-of-line service for homeowners
16:49 VIP service perks and priority scheduling
22:37 Cooler months ideal for maintenance focus
25:14 Flexible solutions beyond ultimatums
29:28 Warranties significantly boost revenue
33:01 Highlighting 5-year warranty benefits
35:35 Financing equipment with long-term deals
39:31 Service agreements enhance customer care
40:47 VIP clients receive exceptional treatment
46:49 Maintenance covers occasional repairs
49:14 Prevent price shopping with agreements
51:09 Fast quotes with tiered options
54:11 Competitive pricing in renovations
Resources:
Get a copy of Joeâs best selling book at https://book.servicemvp.com
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