The Site Shed
The Site Shed is a tradie podcast designed to assist and educate trade based business owners around the globe with business related topics and current affairs.
The podcast is targeted to tradespeople and contractors like plumbers, builders, electricians, tilers, roofers, locksmiths, landscape gardeners & horticulturalists, printers, chefs, hairdressers, however it is a small business podcast so it also suits anyone that is in business.
Facilitated by former plumber Matt Jones, this podcast addresses topics related to the trades, such as; apprenticeships, technology, business tools, web, digital, cloud, content creation, SEO, marketing, as well as regular guest appearances from co-host specialists, successful case studies, good and bad experiences and lot's of do's and don't that have been learned through the school of hard knocks.
Matt's unique approach to communicating relevant topics is both refreshing and enjoyable. His experience as a plumber of 12 years, combined with his knowledge of the digital and business space as the owner of Tradie Web Guys, a company that helps tradespeople and contractors grow their online presence, you're sure to transform your earbuds, into a university.
The Site Shed
Branding, AI, & Social Media: What Every Trade Business Needs to Know | ft. Lee Hopkins | Ep.429
Welcome to Episode 428 of The Site Shed Podcast, where we delve into the art of storytelling in business with our guest, Lee. Join our host, Matt Jones, as he and Lee explore the power of storytelling to engage users, solve problems, and stand out in a crowded market. They discuss the importance of brand identity and voice, and offer strategies for crafting narratives that resonate with audiences. With insights into how AI tools can enhance content creation and efficiency, they highlight the burgeoning field of prompt engineering. We'll also examine a smart social media approach, emphasizing focused engagement and clear objectives. Lee shares fascinating regional communication nuances within Australia, providing valuable guidance for businesses looking to connect more effectively with diverse audiences. Tune in for an engaging conversation packed with tips on enhancing brand storytelling and leveraging AI for business success.
00:00 Business communication dynamics and personal branding discussion.
04:28 Use storytelling to differentiate brand identity.
08:21 Craft a journey story solving readers' problems.
10:41 Changing perspective made boring story interesting.
16:36 Custom AI prompts create unique, genuine content.
20:07 Focus on one social platform initially.
21:30 Clarify goals: Social media vs. advertising campaigns.
24:53 Book on goal setting using "possible self."
30:08 Exploring business's cost reduction and customer experience.
32:15 Streamlined AI process for lead qualification and reactivation.
36:52 Impact of AI on education and tools utilization.
38:38 Claude AI's next version: Seamless book writing.
43:28 Generate brand identity and tone using input documents.
45:52 Australian dialects forming due to regional differences.
48:04 Adding links and book suggestions to show notes.
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