The Site Shed
The Site Shed is a global podcast for tradies and trade-based business owners, designed to educate and inform around the topics that matter most in running a business.
Hosted by former plumber and digital agency owner Matt Jones, the podcast covers real-world conversations on apprenticeships, marketing, systems, technology, hiring, leadership, and more — all tailored to the trades.
Each episode features practical insights, honest lessons, and expert guests from across the industry. Whether you're a plumber, builder, electrician, landscaper, or any hands-on business owner, you'll find ideas and experiences you can apply straight away.
If you're ready to work smarter, not harder, The Site Shed offers tools, ideas, and perspectives to help your business move forward.
The Site Shed
Review Revolution: Boosting Your Business with Online Feedback | ft. Ross McDaniels | Ep.415
Are you a trade business owner looking to take your business to the next level? In this episode of the Site Shed podcast, we dive deep into essential marketing and sales strategies. Learn how to leverage online reviews, handle customer feedback, and close more deals effectively. Discover proven techniques to boost your trade business, whether you’re in the US or Australia. Don’t miss these expert insights and practical tips that can transform your local service business.
Watch the video version of this podcast at https://youtu.be/p480d5mnoj0
Discussion Points:
00:00 Fencepost applies universal principles to local businesses.
07:38 Get reviews to make it part process.
13:40 Review platforms cause issues for business owners.
19:28 Encourage feedback loop for project improvement.
25:03 Understanding operational expenses and marketing budget dynamics.
30:39 Businesses find long-term value in advertising.
32:01 Multiple mindsets leading to education curve. Unrealistic expectations.
39:25 Content essential for clear communication and connection.
47:17 Wrap up for next episode, seeking feedback.
49:37 Answer phone promptly to convert leads effectively.
56:20 Maximise sales potential through deliberate lead cadence.
58:22 Efficient process management for maximising business opportunities.
01:04:38 Start with a defined sales and marketing system.
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